Your digital order book.
Same suppliers. Zero chaos.
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The Problem
Every kirana owner orders ₹2-10L/month of goods from 5-10 wholesalers. All via unstructured WhatsApp messages.
12-15M
kirana stores in India
Each ordering from 5-10 wholesalers
₹2-10L
monthly orders per store
All via WhatsApp text messages
0
order tracking tools
No history, no prices, no receipts
A typical kirana owner's daily reality:
The Solution
orderbook.in is the digital version of the physical bahi-khata. Same suppliers. Same relationships. Same WhatsApp. Just organized.
Every order recorded with items, prices, status. Searchable across all suppliers.
Digital bahi-khata. Running balance per supplier. Shareable monthly statements.
AI learns your patterns. One-tap repeat orders. Never forget a restock.
Know instantly when a supplier changes prices. Dispute with data, not memory.
Market Size
12-15M
Kirana stores
Total addressable
88%
of retail
Still through kiranas
₹12L Cr
Annual FMCG
Through traditional trade
5-10
Suppliers each
Average per store
WhatsApp saturation
99% of kirana owners use WhatsApp for ordering. The behavior exists.
UPI adoption
Digital payments are default. Payment tracking has a natural digital trail.
Cheap smartphones
₹6,000-8,000 Android phones can run PWAs. No app store friction.
Product
All suppliers at a glance with balance due and category
Build orders from past items with one tap
All orders, filterable by supplier and status
Running balance and payment history per supplier
Business Model
Acquire retailers. Build habit.
₹0
Convert power users.
₹199/mo
The data moat: Every order logged = price data + purchase frequency + supplier relationships. This data powers credit scoring, price benchmarks, and demand prediction.
Traction Plan
In progress
Planned
Planned
Planned
Go-to-Market
Door-to-door in Vizag. Show demo on their phone. Set up in 2 minutes. Add their existing suppliers.
Every order sent via orderbook.in includes 'Sent via orderbook.in' footer. Suppliers see it. Other retailers ask about it.
When 3+ retailers use orderbook.in with the same supplier, the supplier starts asking others to use it. Network effect.
The key insight: Unlike B2B marketplaces, we don't need the supplier to install anything. They just receive a cleaner WhatsApp message. Zero friction on the supply side means we only need to convince one side of the market.
Competition
| Feature | KhataBook | Udaan | orderbook.in |
|---|---|---|---|
| Core focus | Payments only | Replace wholesaler | Orders + Payments |
| Ordering | None | Their marketplace | Your existing suppliers |
| Supplier choice | N/A | Platform only | Your existing suppliers |
| WhatsApp integration | No | No | Core feature |
| Supplier needs app | No | Yes | No -- WhatsApp only |
| Price tracking | No | Platform prices only | All prices tracked |
| Retailer trust | Good | Low (replaces supplier) | High (keeps relationships) |
Key insight: KhataBook does payments only (no ordering). Udaan replaces the supplier (retailers resist). orderbook.in sits in the gap: ordering + payments while keeping existing supplier relationships.
Unit Economics
CAC
₹50
Door-to-door onboarding + WhatsApp referral. No paid ads needed initially.
ARPU
₹199/mo
Premium subscription. 20% conversion expected from active users.
LTV
₹4,000+
20-month avg retention (sticky once ordering habit forms).
LTV:CAC
80:1
Exceptional ratio driven by low CAC and high retention.
1,000
Premium users
= ₹2L/month MRR
10,000
Premium users
= ₹20L/month MRR
1L
Premium users
= ₹2Cr/month MRR
Team
Founder
AI-first builder running Aigency -- a portfolio of AI-native products for the Indian market.
Based in Vizag with deep understanding of local retail economics and kirana supply chains.
Building multiple ventures: aim.in, sorts.in, etender.in, sampler.in, rakam.in -- all leveraging AI to solve Indian problems.
The Ask
orderbook.in